Enhance 2025 - Catalog - Page 3
As winter settles across our beautiful country, we are reminded
that seasons are nature’s way of renewing strength — and in
business, it’s no different. While the property market, like the
weather, may cool from time to time, our commitment to growth,
excellence, and legacy remains unwavering.
At Century 21 South Africa, this winter marks more than a new season — it marks a new era. We’ve launched a bold
vision: to become the most recognisable and trusted in昀氀uential real estate brand in South Africa. With it, a mission
that’s grounded in faith, driven by values, and built alongside passionate entrepreneurs who are writing the next
chapter of real estate with us.
We’ve taken major steps forward — most signi昀椀cantly, Century 21 South Africa is now registered a Further
Education and Training College. This accreditation empowers us to deliver the NQF4: Further Education and
Training Certi昀椀cate in Real Estate — the national quali昀椀cation required for agents to attain full-status recognition
as professional property practitioners in South Africa. It’s a milestone that elevates our ability to train, qualify, and
grow future-ready professionals under our own roof.
We’ve also aligned closely with Century 21’s global emphasis on brand consistency and consumer trust with our
Sponsorship of Tour de France. The Century 21 brand continues to be synonymous with excellence, innovation,
and results — and we are proud to carry that gold standard here in South Africa, our home.
To every South African buyer, seller, and tenant — we see you. In uncertain times, the decision to 昀椀nd or invest in
a home is deeply personal. That’s why our national campaign, “Dedicated To The Joy Of Home”, is a celebration of
what truly matters: safety, legacy, and belonging. Whether you’re stepping into your 昀椀rst home or expanding your
portfolio, we’re here to walk that journey with care and con昀椀dence.
To our peers in the industry — independent leaders, boutique brands, and fellow real estate professionals — we see
you too. We’re here not just to grow as a brand, but to support, collaborate, and partner in shaping the future of our
vibrant South African property market. There’s room at the table for collective progress, and we believe in the
power of unity in excellence.
Winter is also a time for re昀氀ection. And I want to take this
moment to express my sincere gratitude to our agents, our
brokers, and our clients. Your grit, your trust, and your
partnership fuel everything we do.
Let us continue to show South Africans that behind every
successful sale is not a brand — but a team of professionals
with backbone, heart, and relentless ambition.
Wishing you strength, warmth, and joy this winter.
Eva August
C.E.O of Century 21 South Africa
